Posted by Zoe Fletcher on Thursday, October 1, 2009
I went to SHOWstudios amazing exhibition at Somerset House yesterday...the layout and execution was amazing and the way you felt included in the exhibits really impressed me. Through interaction between the viewer and the artist you could create a completely different aesthetic to the viewer before you...they had a huge 20 foot statue of Naomi Campbell made using a body scanner and then cast. This then had a digital colour pad projected onto either side which the viewers in the exhibition could draw on her with but more exciting viewer on the internet could log onto the SHOWstudio site and draw on it from there!! My favourite part of the exhibition was a projection on the wall of a film called "more beautiful women" with the likes of Twiggy and other models standing in front of a camcorder for two minutes without any direction, it was awkward and slightly unsettling to watch as you were standing there knowing how uncomfortable it must be to...just stand there!! This was a really well executed exhibition which really inspired me and had so many incredible designers collaborating and experimenting with the digital world in their own work!! 


Zoe Grace Fletcher Currently undertaking a PhD at Manchester Metropolitan University within the MIRIAD post-graduate department, I am beginning a practice based academic journey into British wool fibres and new technologies within knitwear design. Graduating with Distinction from a Masters in Fashion and the Environment at London College of Fashion, specialising in hand-knitting and the British Wool Industry, I have worked on a number of knitwear collections (personal and external companies), whilst freelancing and researching for a number of exciting projects. My work revolves around the idea of sustainable fashion from a knitted perspective and the different ways to achieve this incorporating the ideas of slow fashion into mainstream society. I love knitting. And wool. And double sided sticky tape.
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