Footprints Awards...

Posted by Zoe Fletcher on Tuesday, May 3, 2011
This is the amazing dress Julia made for the Footprints Awards (read previous posts for more info!!)

How amazing is the dress?!...I had a lovely trip back home...with a packed house full of visitors, I spent my holidays wrapped in a sleeping bag on a blow up bed in my sisters room - however we had 3 amazing children (and 2 adults!) to entertain us - and completely wear us out so there was much fun to be had!!

Amongst this time at home, I got down to business, and had an amazing shoot with Nik Bryant, to photograph the Footprint Awards collection so far, and also took a trip to another project i'm working on which involves mountains of soft beautiful yarn - yay!!

Sneak peak of the pictures from the shoot...

Sponsor: Brakes

Material: Plastic food packaging

In a society where we are spoilt for choice, and can have anything we want when we want it, how much thought goes into where we get our ‘stuff’ from, especially in supermarkets, do we look at where our breaded chicken comes from? How many miles our blueberries have travelled across the globe to reach our plate? How much a banana picker thousands of miles away gets paid to enable you to buy it for pennies in the UK?

If we look around us we have so many precious resources on our doorstep, from crunchy carrots and juicy apples to tender chicken and golden potatoes, in order to preserve the environment for future generations, should we not be more careful to use what we have here in Britain? This dress aims to communicate how the different food miles from field to plate are measured – each layer getting shorter and shorter the nearer the surface of the dress, highlighting the need for us to be conscientious in our food consuming habits. - Zoe Grace Fletcher

Sponsor: Nestle

Material: Nestle Kit Kat wrappers

Communicating the effectiveness of packaging labeling, how different companies use different logos to express to the consumer what ethical and environmental principles have been upheld to bring them a specific product, whilst still communicating the unique brand labeling of the product inside. - Zoe Grace Fletcher.

Sponsor: Baxter Storey

Material: Black Fabric Chalkboard

When shopping for food there are many factors that aim to encourage a more responsible consumer to buy the product. Whether organic, fair trade, free range, grown in the UK, seasonal or packaged in biodegradable or recyclable materials, there are many influential factors communicated to the shopper to ensure consumption habits are in line with their values.

However, do you ask the same questions of food in a restaurant as you would from your shopping basket? Do you know if the kitchen buys its food in recyclable packaging, or even if the restaurant recycles or composts its waste?

This garment was inspired by the blackboards used by Baxter Storey in the University of the Arts London college canteens. Baxter Storey uses these blackboards to communicate messages about sustainability to students to help inform responsible choices. Such messages include the organic status of ingredients, updates on fair-trade products and tips to encourage a reduction in the volume of packaging used. - Julia Roebuck.


Zoe Grace Fletcher Currently undertaking a PhD at Manchester Metropolitan University within the MIRIAD post-graduate department, I am beginning a practice based academic journey into British wool fibres and new technologies within knitwear design. Graduating with Distinction from a Masters in Fashion and the Environment at London College of Fashion, specialising in hand-knitting and the British Wool Industry, I have worked on a number of knitwear collections (personal and external companies), whilst freelancing and researching for a number of exciting projects. My work revolves around the idea of sustainable fashion from a knitted perspective and the different ways to achieve this incorporating the ideas of slow fashion into mainstream society. I love knitting. And wool. And double sided sticky tape.
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